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eProduction provides unprecedented targeting abilities for online
advertising. This advertising is presented in a format and manner which
is unobtrusive and useful for users who are looking for products or services to
support thier production.
Benefits
With eProduction, you obviously target serious theatre professionals who are
actively involved in a theatre production. But you can also target:
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Specific roles in a show (Why bother paying for an ad for lighting templates to
be shown to costume designers and actors?)
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The stage of a production (pre-production, rehearsal, tech and performance)
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A specific geographic area. (Country, state, zip)
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Actions a user is performing. (Creating a schedule, reading notes, etc.)
Imagine being able to advertise glow tape to stage managers who are filling out
rehearsal reports during tech or gel to the master electrician two weeks
before tech. Furthermore, rather than showing ads that are useless to a
certain group, this allows us to show the right ad to the right person,
which helps the user and the advertiser.
In addition, eProduction is a portal to which users return to check their
schedules, sign up for auditions and crew calls, etc. So advertising here
will help strengthen your brand and keep your company's name in users' minds.
Cost:
Because of its unique targeting ability, eProduction uses both a per-click and a
per-impression pricing system. Using the proper parameters will keep your
target audience low and will keep your per-impression cost low. Prices
are as below:
| Type |
Size |
Cost/Impression |
| Skyscraper |
120 x 600 |
$20/1000 |
| Banner |
486 x 60 |
$20/1000 |
| Square |
125 X 125 |
$15/1000 |
| Text only |
N/A |
$5/1000 |
Per-click pricing for all advertisement types is $.07/Click.
For more information or to purchase an advertisement, contact
ads@theatreproduction.com.
Coming Soon:
Context-sensitive advertisements in the online forums. You will be able to
pick out keywords from a discussion forum and target products specifically
based on a "converstaion" users are having.
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